The Business Case for Cloud Telephony

Dylan Pepler

Dylan Pepler

Cloud deployments are fast becoming the new ‘normal’.  By moving from premise-based phone systems, companies are discovering new, streamlined methods of communication including significant cost savings, as well as increased operational efficiency, resilience and business continuity.

Based on IDG’s 2018 cloud computing research, 73% of organisations have at least one application in the cloud, and another 17% plan to do so in the next 12 months.

Here are six ways to demonstrate how moving to the cloud will save you money, time and resources.


Maintenance and support costs can quickly outstrip your initial capital outlay for an on-premise PBX telephony system. As the equipment ages, prices only increase.

Purchasing capacity and functionality as needed through cloud services allows companies to invest in the resources they need, whilst not having to worry about on-site maintenance.  With a cloud-based system, the infrastructure provider updates and maintains the server, as well as the application software.


When communication infrastructure is down because of updates, repairs or natural disasters, your bottom line will suffer through lost productivity, revenue and potentially brand reputation. With a cloud approach, vital communications are independent of local power, network or systems availability. Even if a fire, flood, theft or technology outage makes your office inaccessible, you can still work from any internet connection or mobile device.

Cloud-based services provide quick data recovery for all kinds of emergency scenarios, from natural disasters to power outages, minimising downtime and business interruption.


Buying hardware is a guessing game: if you size your PBX to your current requirements, you can quickly outstrip capacity, but if you take on too much, you could be wasting your hard-earned capital.

Cloud computing cuts out the high cost of hardware, giving you flexibility, scalability and reduced TCO.  The subscription-based model means you simply pay for what you need, when you need it, enabling customers to process data, expand revenue and reduce costs, without large-scale data resources.  In a recent Gartner survey, 56% of respondents said that their digital improvements have already increased profit margins.


Capital purchases represent a significant financial commitment. But if your PBX fails to deliver on promised productivity benefits, your investment is sunk. With cloud communications, service-level agreements guarantee levels of reliability, availability and responsiveness to systems and applications, while also specifying who will govern when there is a service interruption.

A good SLA protects both the customer and supplier from missed expectations.


It can be hard to ensure that you’re making the right technology move at the right time. If your current IT solutions are forcing you to commit too much time to computer and data-storage issues, then you can’t concentrate on reaching business goals and satisfying customers.

With cloud communications, your service provider will assume the risk, with most of them maintaining an uptime of 99.9%.  They’re responsible for acquisitions, upgrades and capabilities that keep pace with the market.  Businesses simply become consumers of IT services rather than the owners of the hardware, so you’ll have more time to devote towards the aspects of your business that directly affect your bottom line.


Adding a new customer contact centre or deploying new communication features are two major ways to boost your business, but they may require a costly infrastructure upgrade with a PBX solution.  Cloud communications give you the flexibility to fully customise your cloud environment to meet your specific needs, all for a predictable monthly fee.

Cloud communications can significantly benefit your business in many ways.  Contact Blackstar Solutions on 0333 1232123 to find out more.

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